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The ultimate goal of any book promotion by an Amazon Kindle author is to get the their's noticed by the reader. These days, readers browse through pages and pages and pages of online book results. Getting them to find yours and to buy yours is what you want to accomplish, and a better description is the first step toward selling more Kindle books. And, in my experience, the best way to set the stage for more sales is to invest the time to create a better description. It simply cannot be left to chance. A book description is simply a sales presentation in print. It must be filled with keywords and keyword phrases matched up to what readers are searching for, assembled in a way that leads the "Browser" all the way to the Buy Button, to become a "Buyer." Today, readers shopping online are at a distinct disadvantage: he or she has no way to hold your Kindle title, to hoist it up in their hands to feel how heavy it is, to skim quickly through the pages except f...